
Peeling Back the Layers of Kalima Logo that May Look So Simple, but Not So Simple!
A logo isn’t just a design; it’s a story, a connection, and sometimes, a reflection of something much deeper. The Kalima logo is one such example. Beyond its visual appeal, it holds a profound religious significance, resonating with faith. In this case study, we uncover the journey of the Kalima logo, exploring how it weaves design and modern aesthetics together to create something significant for those who cherish its essence.
Kalima is a prominent dealer in the granite industry, specializing in the supply of high-quality granite stones for a wide range of applications. From luxurious countertops and elegant flooring to durable wall cladding and bespoke architectural features, Kalima caters to both residential and commercial needs with a diverse selection of granite types, colors, and finishes.
TUSK- Raised Access Flooring

Precision in Building a Remarkable Brand
Redesigning Brand Narratives in Partnership with Kalima
The objective of the Kalima logo design is to craft a visually compelling emblem that combines cultural significance with modern design sensibilities. The logo should establish a unique and recognizable brand identity that reflects the organization’s core values while appealing to a broad audience
It aims to evoke a sense of trust and connection, creating a meaningful impression on those who interact with it.
Versatility is a key focus, ensuring the design adapts seamlessly across various platforms and mediums while maintaining its visual impact and integrity. Ultimately, the goal is to create a logo that stands out as a symbol of excellence and authenticity.

Challenges
The objective of the Kalima logo design is to create a simple yet impactful logo that reflects the client’s faith while maintaining a modern and versatile aesthetic. The challenge lies in blending the religious connection seamlessly into the design, ensuring it resonates with the core beliefs and values of the audience without being overly intricate.
Painted the Kalima Logo with Crimson Red, Decided to be Vibrant!
In a world filled with digital marketing agencies, Digital Mantraaz has over two decades of stories marked by expertise, laughter, challenges, tears, and success. Our primary focus is on what we bring to the table and how it benefits our clients. expertise, laughter.
Rich Shade of Red
The color code #c41f39 corresponds to a rich shade of red, often described as a vibrant or crimson red. It’s a bold and energetic color that can evoke strong emotions and make a striking visual impact. If you’re thinking of using this color for branding or design, it would bring a sense of passion, confidence, and attention-grabbing appeal.
Grayish-beige for Contrast Tone
The color code #dfddde is a soft, light grayish-beige, often referred to as a muted or subtle neutral tone. It has a calm and understated feel, making it ideal for backgrounds, accents, or creating a sophisticated, minimalist design. This color works well in combination with bolder hues, as it helps balance and highlight other colors without overwhelming the visual experience.
RGB:M23/Y00/K00
WEB: #c41f39
RGB:M23/Y00/K00
WEB: #dfddde
Surprisingly, Our Client Just Need Minimal Explanation Only
Yes, our client easily understood the concept of the Arabic inclusion of ‘K’. And he likes the idea of two letters and color combinations. He asked us, ‘Why do you use red? Any reasons? And we explained the psychology behind the color. He is happy with the result and that’s why we chose the ‘Logo’ for our case study.
So, Kalima is a hit again!

Key Result
The final output of the logo is crimson red and slightly grayish-beige. Both colors complement each other.
We have Learnt Some Islamic Ideas During the Brainstorming Process- Conclusion
Throughout the brainstorming process, we gained valuable insights into Islamic ideas, which enriched our design approach. These learnings helped us create a logo that not only meets the client's expectations but also respects and reflects cultural significance. This experience has deepened our understanding and allowed us to craft a more meaningful and thoughtful design.

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