Objective

• Create a catchy project name and hype creating Content for launch.
• Create a premium, customizable plotted development with modern infrastructure and unique features.
• Attract high-quality leads through a combination of online and offline marketing strategies.
• Use a mix of digital and traditional channels to build brand awareness and drive conversions.

Challenges

Performance-Focused Campaigns Strategies

• Created “Dubai in Kelambakkam” content to create hype.
• Incorporated Dubai-style infrastructure and premium amenities to attract urban buyers.
• Offered plot customization for personalized villa designs.
• Promoted through social media, SEM, content marketing, and optimized landing pages.
• Increased reach with events, traditional ads, community engagement, and referral programs.

Key Results

• Successful Project Design : The Vista Garden Project was recognized for its Dubai-inspired design and the customization options available, receiving strong interest from potential buyers.
• Lead Generation : The combined online campaigns generated over 300+ inquiries in the first three months, while offline promotions led to more than 100+ site visits.
• Cost Optimization : The cost per lead was reduced by 25%, ensuring that generated leads were of high quality and aligned with the project’s premium positioning.
• Brand Recognition : Vista Garden quickly established itself as a premium development in the Kelambakkam area, with a strong brand presence across both digital and traditional marketing channels.

Conclusion

The Vista Garden Project successfully combined innovative design and strategic marketing to become a standout development in Kelambakkam. By integrating Dubai-style features with effective online and offline promotional strategies, the project not only met its objectives but also set a new benchmark for premium plotted developments in the region.